Ideagoras

My daughter, Dani, is starting a company. Its beginnings were in an Internet search for a home remodeling project. As a lighting specialist, she wanted to add a lighting feature to her daughter Mahdisyn's room. But the feature that she wanted to add was quite expensive, and her husband is, somewhat, on the frugal side.

As a Generation X, Dani is used to finding what she needs on the Internet. But no, this product was not on the Internet; it was not anywhere. In later discussions with her best friend, they questioned why such a useful product wasn't available, and in that moment, an business was born. Drawing on the creative synergy of an artist friend, her best friend's graphic designer husband, her own husband, with his Master's in accounting, and Internet pictures of the existing expensive lighting products, they patented their idea, bought a website, and had a local company design the prototype. They are on the threshold of a new technology.

I have shared with Dani ideas about adding a blog to their website. This will allow them to operate at least part, if not all, of the business out of their home. It is important to Dani, as it is to many Generation X members, to spend as much quality time as possible with her family. The idea of being able to work her business around home and school activities is appealing to her. Her clients can generate new ideas for improving the initial product and adding additional products to their line. It is a win-win for Dani and for her clients.